From Local Vision
to European Leadership
What started as a single cash-and-carry store in Frankfurt is now Europe's leading importer of authentic Southeast Asian groceries, serving 29 countries with excellence.
Our Journey of Growth
First Store in Frankfurt
Founded by Pawan Kumar Bhandari as a single cash-and-carry store serving the local Southeast Asian community.
Expansion to Spain
Opened first international branch in Barcelona, marking our European expansion.
France & Netherlands
Strategic expansion into France and Netherlands, establishing Western European presence.
UK Market Entry
Opened UK headquarters in Southall, serving the vibrant British-Asian community.
Portugal & Beyond
Latest expansion into Portugal, now serving 29 countries across Europe.
Our Mission
To bring the authentic taste of Southeast Asia to every European home, preserving cultural heritage through premium quality products.
Our Vision
To be the undisputed bridge between Southeast Asian producers and European consumers, setting the standard for authenticity and excellence.
Our Values
Authenticity, Quality First, Cultural Respect, Partnership Excellence, Sustainable Growth.
Leadership Team
Pawan Kumar Bhandari
Founder & Chairman
Visionary founder who built Europe's largest Southeast Asian food distribution network from a single store.
Raj Bhandari
CEO
Leading the next generation of growth and digital transformation across European operations.
Maria Gonzalez
Chief Operations Officer
15+ years optimizing supply chains across 8 European distribution centers.